TASK OVERVIEW:
Form a group (3 - 4 members) and select one (1) case study from the list provided in the
Case Study Chapters and prepare a structured analysis addressing the following:
1. Background Summary
a. Provide a concise overview of the company/initiative.
b. Highlight key facts such as founding year, scale of operations, and major
milestones.
2. Problem Opportunity Identification
a. Outline the main challenge(s) or opportunity(ies) faced by the organisation.
b. Explain why these are significant to the industry.
3. Technology / Innovation Adoption
a. Describe the technological tools, platforms, or innovations implemented.
b. Explain how these address the problem/opportunity.
4. Impact Assessment
a. Analyse the short- and long-term impacts on operations, customer experience,
and competitiveness.
b. Support your points with data from the case and/or secondary research.
5. Critical Evaluation (SWOT Analysis)
a. Discuss the strengths and weaknesses of the organisation's approach.
b. Suggest alternative or additional strategies that could have been implemented.
6. Industry Lessons
a. Identify at least three lessons that other organisations in tourism, hospitality, or
transport can learn from the case.
CASE STUDIES: about
Road-trippers
Answer (1)
Jawaban:Here’s a structured analysis for Roadtrippers based on your task overview:1. Background Summary - Roadtrippers is a travel planning app founded in 2011 by James Fisher and Tatiana Parent, headquartered in Cincinnati, Ohio. - It helps users plan road trips in the US and Canada by discovering points of interest and syncing with a mobile app for navigation. - Key milestones include launching public beta in 2012 and continuous growth with millions of trips planned.2. Problem Opportunity Identification - Challenge: Travelers had limited, fragmented resources for planning road trips, especially independent or offbeat stops. - Significance: With rising popularity of road trips (boosted by COVID), personalized, easy-to-use digital planning tools are critical for tourism industry growth.3. Technology / Innovation Adoption - Roadtrippers uses a web platform and mobile apps integrating GPS navigation and location data. - In 2024, they launched an AI-powered trip planner called Roadtrippers Autopilot™ offering personalized routes and recommendations based on interests, vehicle type, and budget. - This addresses travelers' needs for tailored, flexible trip planning and helps optimize routes, including RV-friendly options.4. Impact Assessment - Short-term: Improved user experience with interactive AI trip planning and synced navigation. - Long-term: Strengthened Roadtrippers’ market position as a leading road trip app; enhanced competitiveness with advanced tech integration. - Data: Over 38 million trips planned, 7 million points of interest, covering 42 billion miles indicate strong industry impact.5. Critical Evaluation (SWOT Analysis) - Strengths: User-friendly platform, large database, AI innovation for personalization, strong brand in niche market. - Weaknesses: Reliant mostly on North American market; competition from multi-service travel platforms. - Opportunities: Expansion to additional markets, partnerships with local businesses, more sustainable travel features. - Threats: Emerging competitors, changes in travel trends, technology disruptions.6. Industry Lessons - Personalized digital tools greatly enhance traveler engagement and satisfaction. - AI and data analytics can transform traditional travel planning with real-time, tailored recommendations. - Niche platforms focusing on user experience can carve strong positions even in competitive markets.
