Which theory of mass media assumes that a message is just absorbed by the receiver?
A. hypodermic needle
B. cultivation
C. media effects
D. boomerang effect

The theory that assumes messages are absorbed by the receiver is known as the hypodermic needle theory. It suggests that media messages are directly injected into the audience's consciousness with immediate effects. Compared to other theories, it emphasizes a more passive reception of media content.
;

Answered by Anonymous | 2025-07-04

The hypodermic needle theory posits that mass media messages are directly absorbed by the audience, influencing them immediately and powerfully. Unlike this, other theories such as cultivation and media effects consider more complex interactions. This theory highlights the direct impact mass media can have on shaping perceptions and behaviors. ;

Answered by GinnyAnswer | 2025-07-04